Over the years I’ve been immersed in how children play and the media they consume. These projects reflect my experience in both arenas and where they overlap.

A kid at HART.

Since 2004, I’ve designed or led teams to create hundreds of toys across nearly every category, building significant expertise through these successful programs.

Since 2011, I’ve produced branded content for kids and created new IPs that became global franchises, exemplifying successful “Play-Based Content.”

Over the years, I’ve produced design process videos, participated in industry interviews, and earned multiple patents for innovative mechanisms.

Summary of experience & accomplishments.